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Without a strategy, no business can succeed. And a strategy is only as good as its implementation. Our professionals can help create the right combination of strategies and tactics to meet your business objectives and stay within budget. Call today to find out how we can help.
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Submitted by fifmarketing on Fri, 11/23/2007 - 13:28
Awhile back FiF Marketing implemented a company-wide spam filter. We have it set so that all the messages the program deems “spam” are put into a separate folder and we review separately. The filter is pretty good, but you there are a few false positives where clients or suppliers we want to hear from get filtered. Last month, the filter caught over 30,000 messages - and we are a relatively small organization. For large companies, the load is huge. If you didn’t know, there was a US law that was supposed to address this issue, called the CAN-SPAM law.
What can FiF offer?
Marketing your company, product or program couldn't be harder now. There are so many competing "voices" in the market telling your customers "buy this", "wear that", "we're better because...". If you are like your customer, you are a bit shell-shocked with all the noise. It used to be the "Rule of 7" - a potential consumer needed at least seven exposures to a brand name, an advertisement, a product concept, before they would consider your offer. Now it is probably the Rule of 70! How can you break through the clutter and get your offer noticed? That's what FiF Marketing will help you do.
