Did you watch the Olympics? So did we. Now here's the multi-million dollar question - Did you watch the commercials?

Nope, neither did we.

We have a Digital Video Recorder (DVR) that records just like a VCR. It's wonderful because you don't have tapes to flip in and out, just a hard drive. I fast forwarded through all the commercials and watched only what I wanted to. I'm an advertiser's worst nightmare - and I'm not alone. Your customers are just like me. Scary, eh?

Is it time for what?
Is it time to get back on track with your marketing programs? It's no secret that the economy has been in the dumper. People are laid off, budgets get tightened, everyone gets paranoid. The point that any good marketer knows is that these downturns turn up again and, like surfing, you have to be out paddling like a madman in front of the wave or it will pass you by.

Awhile back FiF Marketing implemented a company-wide spam filter. We have it set so that all the messages the program deems “spam” are put into a separate folder and we review separately. The filter is pretty good, but you there are a few false positives where clients or suppliers we want to hear from get filtered. Last month, the filter caught over 30,000 messages - and we are a relatively small organization. For large companies, the load is huge. If you didn’t know, there was a US law that was supposed to address this issue, called the CAN-SPAM law.